Episode 222 — DON’T Drink Tap Water
Guest: Helen Cristoni • Date: September 19, 2024
Episode Overview
This week’s guest is Helen Christoni, Senior VP of Business Development at Ideal Living, a company dedicated to providing pure water, clean air, and wellness essentials. We’ll dive deep into the truth about water quality and why what you're drinking might not be as safe as you think. Get ready to challenge your assumptions and learn how to protect your family's health.
About Helen Cristoni
Helen Christoni is a passionate Health & Wellness executive with over 20 years of experience across a wide range of businesses in this category. Helen thrives on connecting people with great products through meaningful partnerships. With her uniquely diverse background and dedication to healthy living, Helen has an integral role as Vice President of Business Development & Partnerships at Ideal Living, the makers of AquaTru, AirDoctor and AromaTru. At Ideal Living, we believe in Wellness Tech with a mission and that everyone has the right to pure air and clean water. Helen oversees both education and partnerships at Ideal Living and strives to help people around the world learn about the importance of having purified water in their homes.
You’ll Discover
Why Taking Water Seriously Matters So Much (2:59)
A False Belief To Let Go Of (8:24)
The Specific Toxins Lurking In Tap Water (10:22)
A Big Mistake To Avoid (15:30)
How Reverse Osmosis Works (21:11)
Two Toxins You MUST Avoid (23:01)
The Issues With Bottled Water & Water Filling Stations (28:54)
Referenced in This Episode
Full Transcript
Helen Cristoni | 00:00
If you hear one thing that I say today in this podcast is that contaminants do not boil out. So when you're making coffee, you're making tea, you're making that mac and cheese. If you're making it with water out of your tap, those contaminants, they just concentrate in the water. And so... Most people don't know that. And so I'm very passionate about educating that it's really important that you cook and, you know, make tea, coffee and anything that you drink out of purified water.
Cass Arcuri | 00:33
Want to truly be the best parent you can be and help your child thrive after their autism diagnosis? This podcast is for all in parents like you who know more is possible for your child.
Len Arcuri | 00:44
- With each episode, we reveal a secret that empowers you to be the parent your child needs now, saving you time, energy, and money, and helping you focus on what truly matters most, your child.
Cass Arcuri | 00:55
- I'm Cass. - And I'm Len. - Welcome to Autism Parenting Secrets.
Len Arcuri | 01:11
Hello and welcome to Autism Parenting Secrets. My guest today is Helen Crestoni. Senior Vice President of Business Development at Ideal Living. And Ideal Living is dedicated to ensuring everyone has access to pure water, clean air, and a strong foundation for wellness. On this podcast, we often emphasize the importance of building that strong foundation to help your child drive. It starts with the essentials, food, water, and air. And today we're zeroing in on water. We all know it's essential, but many of us have been misled into thinking that the water from our faucet or from a bottle. Is safe and healthy.
So in this episode, we'll challenge that belief and reveal why you should reconsider what you're drinking. The secret this week is... Don't drink tap water. Welcome.
Helen Cristoni | 02:06
Helen. Hi, Lynn. How are you? And I'm with you there. Nobody should be drinking tap water. And I'm really excited to get into this with you.
Len Arcuri | 02:14
Today. Fantastic.
Well, it is a provocative secret, right? It's a bold statement. And I mean, I think You and I actually, you know, I've been trying to get you on the podcast for a couple of years now, and it's because this topic is just super important.
So we met at the biohacking conference. So let's start there. Biohacking, for those who don't know, It's the science and the biology to take control of and to upgrade your body, your mind, and your life. And so many biohacking principles can help you, the parent and your entire family, especially your child on the spectrum.
So Helen, how does water fit in? What's the key message for our listeners?
Helen Cristoni | 02:54
Well, yeah, I mean, I think one of the reasons that I love to attend these biohacking conferences is that people can take all the supplements in the world and eat all the organic food and you can do all the things. But if you're not really establishing a as much of a non-toxic foundation as possible, then it's all kind of pointless because if you're buying organic food and you're drinking toxic water, you're kind of undoing all the good you're doing with your organic food and these supplements and all this stuff. The foundation that you create in your environment is for your body and for those in the household, it's just really important.
So water is a fundamental and so all the water that's going into our system should be as pure as possible.
Len Arcuri | 03:43
- Very well said, very succinct, right? It's just super important. Again, all those other things you might be doing for your child, they won't work as well as you're hoping if that foundation's not right. And water is so essential. But I know a lot of parents, especially parents we coach, it's easy to kind of get freaked out.
Like if you think, OK, environment matters and it's like, my God, the air, the water, mold, all these things to be worried about. You know, but the reality is you can make simple actions, take simple actions to go from where you are. To something that's better and not worry about the perfection.
Helen Cristoni | 04:20
Yeah, absolutely. And, you know, I always like to start these like my own aha moment. I'm a really healthy person. I'm a mom. I live here in Southern California, you know, and I... It was just a few years ago when I came back to work with Ideal Living, I discovered AquaTrue. And I thought it was so cool what they were doing as a brand. I was really kind of enamored by AquaTrue as a company. And I ran my zip code in the environmental working group.
So for those of you at home, for those of you that are driving, don't do it right now. But if you go to EWG.org, there's a place in the top right corner where you can put your zip code in.
And then what happens is you get all of the contaminants that are found in your municipality. And when I did that personally, I was just Lord. And you know, here I am, I'm healthy. I work out, I eat organic. I'm an ultra marathoner. I'm a marathoner. I'm a mom. I'm making sure that I don't cook out of the box, you know? And I was completely blindsided by what was in my water. In my personal report, I had 13 contaminants in my water over the guidelines that all cause cancer. And that was really... It just taught me in my tracks as a parent of all the mashed potatoes I've made, all the corn of the cob I've boiled, the mac and cheese, you know, the cup of tea, the pot of tea I put on, That is just filled with the contaminants and you know, one of the ones that really stuck out to me is I Chromium 6. And so I was Saw the Erin Brockovich movie 30 years ago. And, you know, as just an adult and a part of society that I had so much chromium six in my water at like 111 times the guidelines when we've been knowing about this contaminant because of Erin and all her good work for, you know, three plus decades now, that made me pause. That kind of pissed me off as a parent. It's kind of like, what's going on?
Like, how have we known about this as a society for this long? And why is it still here in my water supply at such a high level?
So empower yourself Learn about what's in your water and go to ewg.org and run your zip code and find out because some people, it might not be that bad, but for most of the Americans here, like, I think it's like. Probably three out of four Americans still have chromium six in their tap water, just to put it in perspective.
So knowledge is power.
Len Arcuri | 07:08
That's crazy. And yes, I searched my zip code and I had 20 contaminants. And by the way, it's ewg.org slash tap water will get you directly to what Helen's talking about. And My guess, I mean, I think you, probably accurately said it, that most municipalities probably have issues, but I would even argue probably all in some way have some contaminants. And it gets to that issue that There's a false belief that, my city or my municipality, they clean the water, they ensure it's safe, they wouldn't put anything through the pipes that's not. And the reality is that what the government and municipalities are doing, and they are taking some measures, but the levels that they consider acceptable are very questionable. And particularly what levels are acceptable for a young child, developing child may be very different as well.
So can you talk a little bit about Just... Exploding that false belief that, hey, it wouldn't be coming through the pipes unless it was safe. And it's the same for bottled water, right? It wouldn't be sold on the shelf if it's not.
Helen Cristoni | 08:21
Safe. Yeah.
I mean, I'll just get right into it. No one should think that the government is providing.
Billions and billions of dollars is going to go through many administrations, and I won't see it in my life. So in the meantime, we all need to protect ourselves and our water. And what the municipalities do is they put chlorine in the water, and that effectively just makes it taste better. And they make the water potable. But what they're not doing is purifying the water. And so there's a big difference about, you know, potable water that's okay to drink and purified water. And a part of this administration's bill that got passed to clean the waterways, one of the ways that they're going to treat our water here in the United States in the future is by using reverse osmosis technology to do so. And you don't have to wait for that. You can do it now.
Like our company, AquaTree, we have a beautiful unit that you can stick on your countertop. It's affordable. And you can start taking care of your water right away. It's really easy.
And then another thing, the water when it leaves the water development plant or the water treatment area, You know, it starts there. It might not be so bad. But then as it travels from the water municipality to our houses, think about what it's going through and think of what's getting leached and seeping into our water on the way to our homes. And, so there's a lot of really icky stuff in the water outside of just some of the contaminants we mentioned earlier. You have chloramine, trihalomethanes, fluoride, lead. Jet fuel, antibiotics, birth control, PFAS and PFOAs, which are known as forever chemicals. And the scary thing is... About forever chemicals is that they're forever.
You know, they're called forever chemicals for a reason. And people are like, what does it even mean forever chemicals? Forever chemicals mean that those chemicals just don't even, they don't, they're not removed from our systems. We cannot detox them out.
So if you have children at home, Especially if they're compromised in their health and the least thing that you want them to do is to be getting prescription drug residue, forever chemicals, antibiotics. I mean, all the stuff that's in the water is really not good for them.
Len Arcuri | 11:20
Yeah, no, I think that makes so much sense to me. And, you know, again, if a parent's not willing to do something for themselves, you know, okay, that's one thing, but for a child, this is just really important. And again, I feel like a lot of people may just rely on that thing they get every year from their municipality, the water company saying, hey, here's the results of our testing. Everything's fantastic.
I mean, I don't think any municipality has ever sent one of those saying our water's got some issues and here's what they are, right? It's So just look at that with some healthy skepticism. And yeah, what's ultimately coming out of your tap water or out of the tap, it does have to go through all that piping and the like. And so, yeah, especially what you're drinking. It's so important to do something to make it more purified. And you mentioned reverse osmosis. And when I first started looking into this with my wife, Cass, and in our house, we looked into, you know, reverse osmosis systems for a house and they were super expensive, a couple thousand dollars, you know, kind of complicated. And so that goes to where I think parents may have this view that, hey, doing something about it is costly, maybe complicated, and they're already exhausted. And what I love about AquaTrue and what your company offers is it truly is, I'm going to echo what you said, it is a super affordable, effective system. And I swear by it, we've been using it for, I think, five, six years now. And I was skeptical initially when I saw it because a lot of companies are selling products. Devices or things that help purify the water. And I have a healthy skepticism for everyone, but for your company, for AquaTrue, only because I saw it in Dr. Zach Bush's office when we were seeing him and I really respect his opinion. I'm like, hey, if this is good enough for Dr. Zach, we got to try this. And we bought one right away. And by the way, anyone listening, Dr. Zach's episode is episode 36. You do not want to miss that episode.
So go check that out. So based on my belief in his opinion, we invested in it and it's been a phenomenal experience. Simple way that helps us with having clean drinking water. You have an under the sink option, a really elegant solution that I think maybe your best product. But then the other devices you have, like the AquaTruth Carafe is phenomenal portable because it's one thing to filter out what's going on at home. But when you're on the road, you know, what do we all do? We buy bottled water constantly. And your products are easily portable and really solve that dilemma that I think parents have when they're on the.
Helen Cristoni | 14:05
Road. You know, I think that one of the reasons that I was so passionate about, you know, When I learned about AquaTrue, as a parent, And as a marketing executive, I was like, we need to talk about this on social media.
I mean, we need to educate people. And so I went on this mission to really educate people about what's in their water. Because, you know, normal people going about their day and I was one of them.
I mean, you know, here I am in my late 40s when I learned about this and I, you know, had children and my daughter was out of the house and, you know, I have four babies and a husband and all the things and I had no idea. And so super passionate about having a conversation. And here at AquaChute, you know, we're so passionate. We're so fortunate to have had so many very well-known and trusted medical professionals really get behind our products and what we're doing organically. And I think that's really important is that we really have just organically aligned with a lot of really great doctors and health experts. And one thing that I learned in just this journey of mine here is talking about Aquatru and learning more about water. And I'm a scientist, you know, so this I'm just a mom like any other mom learning about what's coming out of my sink. Is that contaminants do not boil out. Most people think, and we're kind of programmed to think that You boil water and it's clean. And so, you know, you think that if you boil water, you know, you like watch naked and afraid or some survivor show and they're boiling their water and you're thinking that it's. It's clean, but it's not. Contaminants do not boil out. And I really like to hang my hat on this. If you hear one thing that I say today in this podcast is that contaminants do not boil out.
So when you're making coffee, you're making tea, you're making that mac and cheese. If you're making it with water out of your tap, it's not boiling out. Those contaminants, they just concentrate in the water. And so Most people don't know that. And so I'm very passionate about educating that it's really important that you cook and make tea, coffee and anything that you drink out of purified water. And so that's one of the things that I love so much about Aquatru, especially the under sink that you're talking about. I have the under sink in my house.
So, you know, just to kind of get into the units a little bit, under sink goes under your sink. And if you're a homeowner, it's really easy if you have a big family and it's super cost effective. I think, you know, you can find it for under $300.
And then we have for single people, we have a little unit called the carafe, which has a glass pitcher. So for one or two people in the household, it's beautiful. And it's great for apartments and dorms and all the things.
And then we have our classic unit, which is a little bigger. It goes on your countertop. It's great for people that rent, that have little kids. And the reason I love this unit so much for people with little kids is it's got this big blue button on it. And I love it.
Like nothing makes me happier than seeing little kids on a little step stool, pushing that bright blue aqua two, button and pouring their water because it's this behavior that we are, you know, Just teaching our children that's so important. You drink filtered water, you cook with filtered water. And this is going to make our kids just healthier in the long run.
So it's really important to me.
Len Arcuri | 17:46
Yep. No, I agree. And that's the carafe, by the way, I think is your most portable option, which again, that's been fantastic. And by the way, the under the sink option for those who are listening, yeah, it basically, it would give you kind of continuous running, you know, purified water. It basically takes the place of that soap dispenser that you would have at the sink and it comes right through there.
So very elegant and again, very cost, a very affordable solution. So yeah. And instilling that in kids, right. Early on that, you know, we, I drank purified water and it's easily accessible for them.
So let's go back to the idea of, okay, if you're looking at purified water, There's... A lot of stuff that you want to avoid and the EWG will show you what's in your tap water. But what about some popular things? Things that I think people are, that are on their radar in terms of How well can certain things be filtered out?
Like, and I'll just throw out like fluoride as an example. Which some people think is great. Other people think it's a pretty big issue.
So you have fluoride, you have things like glyphosate, Talk a little bit about those that might be on people's radar. Because some of those can be hard to filter out, correct?
Helen Cristoni | 18:59
Yeah, I mean, you really need to have a reverse osmosis. So there's different types of water filtration. And so I'll go through them a little bit just to kind of break it down for you.
So first, you have pitcher filters, you know, and they're pitchers that have a carbon filter in them and you pour water in it and you pitcher it out. And you can find them at any, you know, drugstore, grocery store, Home Depot, whatever. And you can find them at any, you know, drugstore, grocery store, Home Depot, whatever. And so those are made to remove basically chlorine. Floor means in some cases. And, And they really aren't meant to filter much out. They might for a short period of time. But what people don't know about pitcher filters is that once that carbon filter gets filled, it'll like super dose contaminants back into your water.
You know, and a really great way to talk about this is like ice cubes. You know, when your ice cubes just go bad, you're like, Ooh, what happened there?
You know, it's kind of happening in your water. So your pitcher carbon filters, they're really only meant to make the water taste better and they don't necessarily purify the water. They just remove a couple of contaminants. Then your next option is your refrigerator filter. Refrigerator filters, they use carbon and they're marginally better than pitcher filters because they use pressure. You need pressure to filter water, but it's the same thing here.
You know, you really need to make sure, you know, they might remove a couple of contaminants. Some of them have some NSF certifications, but it's not reverse osmosis. This is just pushing your water through a carbon filter and through pressure. You're removing some of the contaminants. Same thing. That fritter filter gets filled. If you don't change it on time, you're going to have this leached ice cubes, this weird, super contaminated water. That freaks me out, like super doses of contaminants.
So watch out for that if you're using that at home. If you get a funny taste, stop drinking it. Lastly, you have reverse osmosis. Reverse osmosis is a really interesting technology. And so I'll take you through it. It's not that complicated. I'll try and break it down.
So in our AquaTrue system, we have four levels of filtration. The first level of filtration is the pre-filter. And that pulls out things like rust, sediment, stuff like And then your second filter in the AquaTree system is your carbon filter.
So that's pulling out lead, chlorine, all those things. But then you have number three. Number three is the reverse osmosis filter. And what happens with RO when you are talking about like glyphosate and CO2? And fluoride and things like this. With RO, you have a membrane. And what happens is that pure water goes through the membrane and contaminated water stays on the other side.
So it really separates the purified water from the contaminated water. And then lastly, we have a number four filter, which is our coconut block carbon filter that removes things like forever chemicals, drug residue, things like that are a little harder to remove from the water.
So we have a four-step filtration system. So when you think about it, you can have a pitcher filter or you can have your four-step reverse osmosis filter on your countertop. You don't have to really worry about anything. It's the gold standard of water filtration.
So we make it really easy for you. You don't have to worry. And we.. Really kind of lean into our science. Everything here at AquaTrue, we pay for to be certified to NSF standards, which means that we are certified for the lifetime of our filters to remove every single contaminant that's on our safety data sheet, which includes fluoride. Fluoride is Really bad for kids. And it can affect their cognition, their learning ability. I just saw a study on my desk yesterday that just showed that kids that are exposed to more fluoride, that they have a learning disability. Learning impairment, and nobody wants that.
You know, fluoride is made to, for our toothpaste, you're supposed to spit it out. You know, you're not supposed to drink it daily in your water, you know, or cook with it.
So a lot of municipalities have stopped putting fluoride in their water, but in the event that you still have it in, AquaTrue will take it out.
Len Arcuri | 23:42
And yeah, you're 100% right. Some municipalities have removed it, but there's a lot that's still actively added to the drinking water thinking that it's going to help kids teeth.
I mean, they're doing it with that impression. And again, Helen, I don't think it's your opinion that fluoride is an issue for kids. Any parent can go to PubMed, look at the research. There's a lot there.
So great that you can take control and filter out something that there's clear evidence. This is not helping your kid. And there's a lot of studies showing what the downstream effects can be.
So from that standpoint, with fluoride. You mentioned glyphosate. Can we focus on that a little bit? Because that's getting a lot more press. I know our listeners are well-educated. They know that glyphosate That wreaks so much havoc is an issue. It's on everything. It's in the air, food, water.
So from that standpoint, is that something that in terms of what the aqua true, the reverse osmosis can filter out? Can it do something about glyphosate? Because I know that's a tough one to do anything about.
Helen Cristoni | 24:46
Sure. So RO absolutely does remove glyphosates from the water. And people think this is one of the things like I live in the Rockies or I live out in the middle of the country where it's beautiful. I got a stream running by my house and water. And that we're okay, my water's fine. We hear that a lot. But the thing is that if you live by farmland or anywhere where they're using some of the stuff that's seeping into the water, that means it's seeping into our pipes and it's coming into our homes to our tap.
So people that think like, I live out in the country. I don't need to worry about my tap water. You're not really correct. And for those people that are on well systems, it's the same thing. You really want to make sure you're Watch treated.
And then you want to make sure once it's treated that you go ahead and you put it through some sort of filtration system to make sure that you're removing chemicals. Cause unfortunately, You know, here in the U.S., there's so much agriculture and glyphosate is really something that we really need to think about. And it's seeping into our groundwater, hence in our water.
So the most important thing is that we really are making sure that we purify our own water at home. And just give yourself peace of mind for your families.
Len Arcuri | 26:12
Yeah, it just doesn't take a lot of action, but it does take action to do something about it. And the first step is to recognize it's an issue. And I know I was kind of I was very obsessed with this early on. I'm like, wait a second, the water has issues? Because I believed that everything I was buying was safe. And I would test the water.
So I would actually take my tap water, send it in for testing, even after buying the AquaTrue I tested before and after because I wanted to see what the result, not that I didn't trust your company's testing, but I wanted to see it for myself. And I was able to see what a drastic difference it was. But the reality is right now, people can't really do that.
I mean, I've been amazed how the companies that used to provide that type of water testing They all stopped doing it. I don't know if there's anybody who's really doing that now, and I'm not sure why that's the case, but it's hard to even do your own testing if you want to as a consumer.
Helen Cristoni | 27:09
Yeah, and it's really complex. It's complex.
You know, I mean, the science of water is really complex. And, you know, we've been at Idlelip and we've been making health products for 20 years now. And so we really we have engineers all over the world that we work with to make sure that we're up to date on all the products. Number one, contaminants.
I mean, every month, we always joke, we're certified to NSF standards to remove 83 contaminants. Tomorrow, it's going to be 84, and then it's going to be 85 because... We are constantly moving along with government bodies on what they recognize as a contaminant that there is even a test for, you know, for instance, nanoplastics. There's no test for. Really like standardized testing for nanoplastics in water right now. And we're confident. We know that aquachute removes microplastics and we're confident about nanoplastics, but the government hasn't created a testing methodology for it yet.
So we're chasing the government as it relates to testing and we're constantly adding contaminants to our list, which feels good, but we're following the news and making sure that we're in front of this testing. And so when you're If you're looking for water filtration, just making sure that they're certified to NSF standards is really important. And most companies, if they are, will post it on their website and be highly transparent about it. And so whether it's Aquatru or another water system, that certified to NSF standards is really important.
Len Arcuri | 28:47
That makes sense. And I know his parents are probably listening right now. I'm sure a lot of this is resonating with them, but I'm sure people are still thinking about the bottled water thing because it's hard to avoid using bottled water.
So my guess is if you have a choice, if you're in a Whole Foods or if you're in a grocery store and you're choosing, if you have a glass bottle of glass bottled water, that's I'm sure better. I'm Pretty convinced of that. But if it's bottled water, what should parents be looking for? Because I know there's that other belief that if it says BPA free, it's great. But, you know, there's other BPs, not just BPA to watch out for.
So what kind of guidance would you give people if they're in situations where they do need to buy bottled water?
Helen Cristoni | 29:31
You know, you need you. I think it's really important that people drink out of glass. And I think now that just has to be the industry standard, you know, and unfortunately, that's just where we're finding it. There are certain types of plastic like. Brighton plastic, which has been rigorously tested not to leach into water. But you don't typically find that in grocery stores when you're buying. It's just too expensive. It's cost prohibitive. And so you're not finding it there.
So I really think that some cartons are okay, like some carton type waters that are out there and then glass. But I aim towards glass. And another thing, I mean, I'm like, I've turned into quite the water nerd.
So like, bear with me. You know, a lot of these bottle filling stations aren't necessarily delivering on their promise either. And so, you know, and we work with a lot of partners now, like if you're going through the airport and you've got your Stanley cup and you've got your water in it, you can actually ask TSA to allow you to just travel through with your water. And because who knows what kind of, you know, what bottle filling stations are at the airport. Or if like in an airport environment, if you're traveling, when you get to the other side of buy glass bottles and fill up your water like that because these bottle filling stations are a little questionable. Now I'm coming to find out. And it's important that we share this information because people have their Stanley Cup, they're getting through the airport line, they're going and they're filling up in the bottle filling station and they're programmed to think that bottle filling station is removing contaminants when in actuality they haven't spent the money to do the testing to confirm that to people drinking through their systems so knowledge is power i mean like look like you do the best you can you know what i mean and if you have to have some water by all means drink water but like knowing that hey like there's an option i can go buy a glass water bottle or i can ask tsa to just let me travel because i'm traveling with an infant who may be at risk my child might be immune compromised you know You can advocate for yourself and there's ways to just make sure you're operating in a safe, pure environment if it's really important to you and your family.
Len Arcuri | 31:50
Yeah, no, that's good to know that TSA, it's worth asking. And I didn't even think they would make exceptions.
So good to know that might be a possibility. Yeah, they'll test it.
Yeah. That's great. And now, and again, with those filling stations, there's that false sense, this is purified water I'm getting. And you're basically saying that's absolutely not the case.
Helen Cristoni | 32:09
It depends on the company, but you just don't know what you're going to get, you know? And so now that I'm learning more about, you know, OpTu is we've made units that are going into schools. We're making units that are going into businesses.
So we're expanding our footprint because this is really our mission. And is, you know, pure water for all. And so as we're learning about these, you know, these other industries, it's fascinating to see just the lack of testing and science that, And that's out there. Not many people spend the money to do the testing and validation to prove to their consumer that their products do what they say they do.
Len Arcuri | 32:50
No, and I'm just going to go back and echo what you said earlier, where if you're in the airport with your water bottle, make sure it's glass. Like not the trendy thing that everyone's using. There's lots of issues. You can search any of that. It's really the key is glass is definitely the safest. And it's a problem, especially if you have young kids. Having glass means somebody can drop it and it can break and smash. And that is a hazard. But the trade-off there is worth it in terms of not having, you know, the leaching that can occur with plastic. All right.
Well, I think that covers some good tips. And again, I invite parents to dig into this. And again, the great thing here is that there are very simple, elegant, Cost effective solutions. This is not something that has to break the bank. If you want to invest and have your whole house, have the entire house filter and have the water that you shower and bathe with filtered, hey, that's a great move if you can afford it and make that investment. But if there's anything to do first... Take care of the drinking water. Make sure that is as safe as possible, purified for you, your family, and particularly your child who may be more susceptible to harm from this nonsense that is working its way into our tap water.
So I appreciate your guidance and I appreciate what your company is doing. I know you help parents. Create a more healthful environment through air filtration, which talk about something that's essential on top of water.
So we'll look forward in having you on down the road to talk a little bit about that. Because just like with water, There's simple things you can do to create a much more healthful environment in terms of what we breathe. But first, focus on the water.
Helen Cristoni | 34:37
Len, thank you so much for having me on today. It was really great to talk to everybody about pure water, how important it is for our homes and our families.
So I really appreciate you having me on.
Len Arcuri | 34:48
Well, thanks so much. It was a joy and we'll look forward to the next conversation. Thanks so much. Your child wants you to transform now. And the fastest way to do that is with personalized support. To learn more, go to allinparentcoaching.com/intensive.
